December 21

The Greatest Gift You Could Give This Christmas…


If You Don’t Watch This Video Now, You’ll Hate Yourself Later

The Last 10 seconds might even make you cry, even if you are one of those men that don't cry ; )

When one of the client shared this video with me, it hit me hard... 

As a man, as a dad and as a coach it sum up exactly what health, fitness and life is all about.


Why Do We Get It So Wrong?

After watching this I couldn't help but think why does the fitness industry get it so wrong.

We spend so much time talking about the WHAT.

  • Bigger Biceps in just 30 days. 
  • 5 ways to boost testosterone fast.
  • Fat to flat drop 30 lb the easy way.
  • 7 ways to burn fat without dieting.
  • How to get 6 pack abs in just 4 minutes.
  • 21 Kettlebell exercise to build muscle and burn fat.
  • 67 super foods you need in your diet to burn fat fast.

For me

For you

For the grandfather above it wasn't about the exercise... lifting the Kettlebell.

It's never about the:



Gym or Coach.

Exercise Program. 

These are all only tools to help you live a bigger more fulfilling life.

What's really important is "WHY" you are doing it...

...What's the deeper purpose.

What we all really want is the end result or the feelings the end result will give you.

What the man really wanted was to be:

- Need

- Useful 

- Helpful

- Relevant to his family

- A Grandfather his granddaughter could be proud of.

What About You, Are You Stuck?

If you know you need help but are stuck and unsure of your "WHY" it can be hard to motivate yourself to ask for help or take the first step in the change cycle.

You may realise what’s really important isn’t the number on the scale—but rather, a better feeling or experience.

What's The Consequence

This is what we call your deeper purpose. {Lifting up his granddaughter}

For you, maybe you suffer the shame of having gained 30 pounds over the last few years.





Have all just hit you like a steamroller and it feels like the weight has just appeared over night.

Maybe your deeper purpose might be to feel more confident and be the kind of active, inspiring parent that’d make your kids proud.

Finding your deeper purpose often provides a more meaningful goal and, thus, an even stronger motivation to change.

And weight loss?

It comes along for the ride.

Use the 5 whys we help clients dig even deeper and find their purpose.

We use this approach to help clients uncover the most important reason they want to change.

(You can download the form here: 5 whys exercise.)

Jason Kelly Shares His Fitness Journey

Unless you understand exactly "WHY" you want your goal it's almost impossible to get it, And if you have an inspiration & "WHY" big enough it's almost impossible to fail.

Whenever you are ready here are three ways I can help.

  1. Jump on our Free 5-day coaching program So that, you can finally stop…stopping, lose unwanted fat, have a fit healthy body, feel more confident, and fit into your full wardrobe again. If you can invest just 3 minutes per day over the next 5 -Days, I can show you how to make behaviour change simple, sustainable & Fun Click Here
  2. Join our 30 Day Jump Start Program at impact gym Blackrock and be a Case Study. We’re adding a few new clients to our program for 30 days and documenting their success. If you’d like to work with us for the next month and be a case study for fat loss… Click Here 
  3. If you are like me and don’t like waiting around and just want to get started now, hit me up with a message or call on 0857284566 and we’ll get you started today.